When Selling Products or Services, Don’t Just Focus on Increasing Quality

When we offer products or services, it’s easy to get caught up in the mindset of “let’s make it even better” and become obsessed with improving quality. Of course, having the passion and professionalism to create something great is essential. However, focusing solely on quality improvement is not the only path to success.

Why? Because no matter how perfect a product or service you create, there will always be people who complain or express dissatisfaction. This is an unavoidable reality. Everyone has different values and desires, so it’s impossible to satisfy everyone. If you constantly chase perfection, it can lead to endless effort and ultimately exhaust you.

So, what should you do? This is where the importance of giving yourself permission to say, “This is good enough.”

The Courage to Say, “This is Good Enough”

Instead of endlessly pursuing higher quality, you need to give yourself the permission to say, “This is good enough, I can charge money for this.” This isn’t about settling for mediocrity; it’s about making smart business decisions. Seeking perfection can cause you to miss the right timing to release your product, potentially losing out on market opportunities.

To bring your product or service to life and introduce it to the market, you need to draw a line somewhere and say, “This is enough.” What’s necessary here is your confidence and decision-making. Once you reach a level where you believe, “This quality is worth charging for,” move forward without hesitation.

The Risks of Perfectionism

While striving for perfection might seem admirable, it actually comes with significant risks. When you fall into the trap of perfectionism, you end up spending excessive time and energy on product development or service delivery, which can slow down your business operations. During this time, the market can change, and competitors may take the lead.

Furthermore, the pursuit of perfection can sometimes result in your product drifting away from the original vision. Your customers might have been looking for a simple solution, but in the quest for perfection, it can become too complex and inaccessible. As a result, you risk losing sight of what your customers actually need.

What Does “Good Quality” Mean?

At this point, it’s worth considering what “good quality” actually means. Good quality does not necessarily mean perfection. Rather, it’s about providing the value that customers are looking for at a reasonable price. If your product is practical, easy to use, and meets your customers’ needs, then that is “good quality.”

In the business world, sometimes you need to “just put it out there.” Then, based on feedback from the market, you can gradually make improvements to create something that provides even more value to your customers. The key is to first give yourself permission to say, “This is good enough,” and then move to the next step.

Conclusion

When selling products or services, what we truly need is not the pursuit of perfection but the courage to give ourselves permission to say, “This is good enough.” No matter how much you improve the quality, there will always be people who complain. Instead of fearing that, have confidence in the value you provide and carefully choose the right time to introduce it to the market.

Products and services evolve after they are released. The important thing is to take that first step, listen to your customers’ feedback, and make gradual improvements along the way. By allowing yourself to say, “This is good enough,” you open up more opportunities for your business and deliver greater value to more people.