In today’s digital music industry, leasing beats has become a popular revenue stream for producers. Offering an affordable and flexible way for artists to access quality instrumentals, beat leasing can provide producers with a steady income. However, many up-and-coming producers fall into the trap of setting their prices too low in an effort to attract customers quickly. While it might seem like a good strategy to start, pricing your beats too low can harm your long-term success in several ways.
Here’s why setting your prices too low can work against you, and how to approach pricing strategically:
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