Doing It Because You Love It: Why Passion Matters in the Age of AI

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In the age of AI, just doing something because it’s profitable isn’t enough—AI can outperform humans in almost every area when it comes to efficiency and profit.

That’s why if you don’t have that genuine, illogical love—when you just like something “for no reason”—it’s hard to keep going. If you’re truly passionate, whether or not it’s profitable doesn’t matter. That pure enjoyment and drive are what set people apart from AI, and it’s what sustains creative work even if there’s no guarantee of success or reward.

When you do something because you simply like it, not because it makes sense or earns money, you create value and meaning that AI can’t replicate. Your unique perspective and passion become your greatest assets.

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