Ghost is an open-source content management system (CMS) designed for professional publishers, writers, and businesses to create, share, and monetize content. It is built on modern technologies like Node.js and Ember.js, offering flexibility and performance for managing websites, blogs, newsletters, and memberships.
Key Features
- Open Source: Ghost is free to use under the MIT License and can be self-hosted or used via the managed Ghost(Pro) platform.
- Modern Publishing Tools: Includes a rich WYSIWYG editor, Markdown support, and tools for creating newsletters and subscription-based content.
- Headless CMS: Supports decoupled architecture with RESTful APIs for custom front-end integrations.
- Monetization Options: Built-in features for paid memberships, subscriptions, and premium content.
- Customizability: Offers extensive customization through themes, plugins, APIs, and integrations with other tools.
- Scalability: Suitable for personal blogs to enterprise-level sites; used by organizations like Apple, Mozilla, OpenAI, and Tinder.
History
Ghost was founded in 2013 by John O’Nolan after a successful Kickstarter campaign. It was created as a simpler alternative to WordPress, focusing on blogging and online publishing. The platform is managed by the Ghost Foundation, a nonprofit organization based in Singapore.
Business Model
Ghost is free to download for self-hosting. The Ghost Foundation also offers Ghost(Pro), a managed hosting service that generates revenue to fund ongoing development.
Use Cases
Ghost powers websites for independent creators, media organizations, and businesses. It is widely used for blogs, newsletters, content-driven websites, and headless CMS applications.
Ghost stands out as a modern publishing platform combining simplicity with powerful features tailored for professional content creators.
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