Why Rappers Should Prioritize Building a Fanbase Over Sales

Rappers should focus on building a fanbase over chasing sales because loyal fans provide long-term support, steady income, and creative freedom. While sales can be short-lived, a strong fanbase ensures consistent streams, merch sales, and sold-out shows. Fans also help spread your music and give you more control over your career. In short, a dedicated fanbase is the key to lasting success in hip-hop.