The beat leasing market has changed dramatically over the past few years. What was once a fairly stable pricing structure—$30 for an MP3 lease, $50 for a WAV lease, $100 for unlimited usage, and around $200 for unlimited with stems—has started to shift. Independent rappers and small artists often don’t have the budget to spend that much on leasing, while the rise of AI-generated music has turned up the competition in unexpected ways.
This raises a big question for producers: should we keep prices where they are, or adapt to the new reality with more affordable options?
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