A Simple Guide to Implementing POSSE

Build Your Own Website

• Create a site with your own domain using WordPress, Hugo, or similar tools.
• Enable your RSS feed.

Publish Content on Your Own Site First

• Post articles or short updates, making it clear with a canonical URL that your site is the original source.

Share (Syndicate) to External Platforms

• Either manually create link posts or automate sharing with tools like Bridgy or IFTTT.

Always Include a Link Back to the Original

• Ensure syndicated posts direct readers back to your website.

Aggregate Comments and Reactions

• Display responses from social networks on your site via Webmention or Bridgy Backfeed.

Recommended Tools

• WordPress Plugins: IndieWeb, Jetpack
• Automation Tools: Bridgy, IFTTT, Zapier

Benefits

• Maintain ownership of your content
• Improve SEO
• Free yourself from platform lock-in
• Expand your audience

Remember the flow: publish on your own site → share externally → bring readers back to the original.