Should You Separate the Explanation Site and the Operational Site, or Combine Them?

Deciding whether to separate or combine your informational and service sites depends on:

1. User Needs
   • Separate: Focus each site on specific purposes—information vs. services.
   • Combine: Ensure seamless transitions for a unified experience.
2. SEO
   • Separate: Boost traffic with content-rich pages.
   • Combine: Strengthen domain authority and overall rankings.
3. Efficiency
   • Separate: Independent management; higher maintenance.
   • Combine: Easier updates and consistent branding.
4. Branding
   • Separate: Clear intent with tailored messaging.
   • Combine: Unified branding for simplicity and conversions.

Conclusion:
Separate for traffic and clarity; combine for efficiency and seamless user journeys. Choose based on goals and resources.