Deciding whether to separate or combine your informational and service sites depends on:
- User Needs
- Separate: Focus each site on specific purposes—information vs. services.
- Combine: Ensure seamless transitions for a unified experience.
- SEO
- Separate: Boost traffic with content-rich pages.
- Combine: Strengthen domain authority and overall rankings.
- Efficiency
- Separate: Independent management; higher maintenance.
- Combine: Easier updates and consistent branding.
- Branding
- Separate: Clear intent with tailored messaging.
- Combine: Unified branding for simplicity and conversions.
Conclusion:
Separate for traffic and clarity; combine for efficiency and seamless user journeys. Choose based on goals and resources.
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