What to do if you’re not sure what purpose your blog should serve?

To clarify your blog’s purpose:

1. Identify Interests and Expertise: Focus on topics you’re passionate about and knowledgeable in.
2. Understand Your Audience: Research readers’ needs and engage with relevant communities.
3. Set Goals: Define clear objectives that align with your personal or professional aspirations.
4. Choose a Blog Type: Decide on a format (e.g., educational, personal, niche, or lifestyle).
5. Experiment: Create varied content, gather feedback, and adjust based on engagement.
6. Seek Inspiration: Learn from successful blogs and explore related media.
7. Refine Regularly: Assess and adapt your blog’s direction over time.

This process ensures your blog aligns with both your goals and audience needs.