When starting out as a music producer, your instinct might be to sell every beat you make. However, offering your beats for free can be a powerful promotional strategy. Allowing people to use your beats non-exclusively on platforms like YouTube, SoundCloud, and Twitch boosts exposure, helping your music reach larger audiences.
This approach builds a fanbase familiar with your production style, including potential paying clients for exclusive rights or custom beats. By giving away some beats as marketing tools, you create opportunities for future sales.
Consider dedicating a section of your website or SoundCloud to free beats while selling premium licenses or exclusives. This balance makes it easier for fans of your free work to explore and purchase your paid offerings. In short, giving your music away initially can lead to greater beat sales over time. Let your beats work for you!
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