If you want to turn your niche blog back into a general (multi-topic) blog, here are the main points and practical steps to follow.
Table of Contents
Why Consider Switching Back?
- Niche blogs are strong in expertise and monetization but can be hard to maintain due to running out of topics or losing motivation.
- General blogs offer more freedom, allowing you to write about a wide variety of interests, which can help you stay motivated and keep blogging over the long term.
Steps and Key Points for the Transition
1. Start Adding New Topics to Your Existing Blog
- You can simply begin publishing articles on new topics, gradually turning your blog into a general one.
- Keep your existing niche articles; just add new content from other fields.
- Update your site title, description, and header images to reflect your new, broader focus.
2. Redesign Categories and Tags
- Create new categories for the topics you want to write about.
- Update categories and tags on your older posts as needed to make your blog easier to navigate for readers.
3. Consider Domain Name and Site Structure (Only If Necessary)
- If your domain name is too specific to your old niche (e.g., “diet-xxx.com”), you might want to start a new blog with a more general domain.
- However, if you want to keep your current SEO and traffic, it’s usually better to keep using your existing blog and just broaden its scope.
4. Be Aware of Changes in Readership and Search Traffic
- Switching to a general blog may temporarily reduce search traffic from your previous niche.
- However, adding new topics can also attract new readers and expand your audience over time.
5. Prioritize Your Motivation and Enjoyment
- Choose a blogging style that you can sustain and enjoy.
- If you feel like focusing on a niche again in the future, you can always narrow your topics once more.
Practical Advice
- The biggest strength of a general blog is the ability to write about whatever you like.
- To keep things organized, start by focusing on three or four related topics.
- Don’t worry too much about traffic or monetization at first—just keep writing at your own pace.
Summary
There’s no single “correct” way to shift from a niche blog back to a general blog.
Prioritize your interests and motivation, and simply start broadening your topics.
Blogging is flexible—you can change direction whenever you want.
To get started:
- Adjust your site’s categories and design for a general blog
- Start posting in new topic areas
- Update your site description and profile to match your new direction
“Write what you want, as much as you want, whenever you want”—that’s the essence of a general blog.
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