Stealth marketing regulations will begin on October 1, 2023 in Japan.

Genx Avatar

Japan has implemented new regulations concerning stealth marketing, which took effect on October 1, 2023. These regulations aim to address the growing concerns about deceptive advertising practices that can mislead consumers. Stealth marketing, also known as covert marketing, involves promoting products or services in a way that disguises the promotional intent, often making it appear as though it is unbiased information or genuine consumer opinion.

A paid membership is required to view content beyond here. Login From Here.
Share This:

Comment

Only people in my network can comment.