- Easy to set up and manage multilingual content from one dashboard.
- Simplifies updates and maintenance with unified management.
- Supports multilingual SEO with language-specific URLs.
- Compatible with most themes and plugins.
- Cost-effective compared to maintaining separate domains.
Cons:
- May impact site performance due to increased database size.
- Managing translations can grow complex over time.
- Dependency on plugin updates and support.
Two Domains Approach
Pros:
- Better localization signals for SEO with separate domains.
- Greater flexibility for branding and market-specific strategies.
- Potentially better performance without multilingual plugin overhead.
Cons:
- Higher costs for domain registration, hosting, and SSL.
- More effort to manage separate WordPress installations.
- Risk of duplicate content without proper SEO strategies.
Conclusion
- WPML Plugin: Best for centralized, cost-effective management with integrated multilingual features.
- Two Domains: Ideal for SEO-focused strategies, tailored branding, and market-specific optimization.
Evaluate your budget, expertise, SEO priorities, and future plans to decide the right approach.
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