A blog archive page lists multiple articles at once. Choosing between showing full posts or excerpts here directly impacts usability and site growth. The clear recommendation: use excerpts. Here’s why.
Faster Page Load
Full posts mean more images and long text blocks load at once, slowing down the archive page. Google considers site speed a ranking factor, so a faster archive page helps SEO.
Better Overview, Easier Browsing
Excerpts allow more articles to fit on one page. Visitors can quickly scan and pick what interests them. Full posts take up more space, forcing users to scroll endlessly.
Higher Internal Navigation
A “Read More” link after each excerpt guides users to individual post pages. This increases internal clicks and page views, boosting overall site engagement.
Avoiding Duplicate Content Risks
Displaying full content across multiple archive or category pages creates duplicate content under different URLs. This can hurt SEO. Excerpts reduce this risk.
Conclusion
Think of archive pages as “article directories.” Excerpts boost scanability, navigation, SEO, and speed. Full posts belong only on individual article pages. For archives, excerpts are the best choice.
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