Category: Blog

  • As a Beatmaker, Focus on Listeners Who Value Your Sound: Don’t Try to Appeal to Everyone

    As a beatmaker, it’s easy to get caught up in the desire to have your beats loved by everyone, or to make music that appeals to as broad an audience as possible. But the reality is that not everyone will connect with your sound, and that’s okay. Instead of trying to make everyone understand your beats, it’s far more effective to create music that resonates deeply with those who truly appreciate it. By doing so, you can build a passionate and loyal listener base.

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  • The Art of Decluttering as a Beatmaker: Letting Go of What You Don’t Need to Focus on What Matters

    As a beatmaker, we often encounter a constant stream of new plugins, apps, and gear. With every new release, sale, or glowing review, it’s easy to think, “This will help me make better music,” or “I need this tool to stay competitive.” However, before you know it, you may find yourself buried in unused gear, apps, and plugins, which can slowly drain your creativity and motivation rather than enhancing them.

    I went through a phase where I was living surrounded by things I didn’t truly need. My devices were packed with free VST plugins I had downloaded on a whim and iOS apps I’d bought during sales but never opened. Eventually, I made a significant decision to let go of all the excess. As a result, I rediscovered my focus on what I actually wanted to achieve in music. Here’s my story, and why I believe decluttering is crucial for any creative person, especially beatmakers.

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  • Why a Good Track Makes Rap and Vocals Catchier

    When it comes to what makes a song great, everyone has different criteria. Some people may focus on lyrics or vocal skills, while others might be drawn in by the artist’s look or charisma. However, as a track maker, I have a unique perspective, and for me, it’s the quality of the track that often brings out the best in a rap or song, making it sound catchier and more engaging.

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  • Sunk Cost Effect and the Beatmaker’s Choice: Letting Go of Past Investments to Embrace a Creative Future

    In the world of music production, new software, plugins, and equipment are constantly emerging. As a beatmaker, you’re often faced with the question of whether to invest in the latest tools or stick with what you already know. Here, the concept of the “Sunk Cost Effect” comes into play. This psychological phenomenon refers to the tendency to let past investments in time, money, and effort affect our current decision-making, even when they shouldn’t. By understanding and managing the Sunk Cost Effect, beatmakers can make more forward-thinking choices that benefit their creative journey.

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  • The Loss Aversion Principle in Beatmaking: How Fear of “Loss” Can Lead to Poor Decisions in Creativity

    As a beatmaker, have you ever found yourself holding back from trying something new or overthinking a decision because you didn’t want to “lose” what you already have? This could be due to a psychological phenomenon called the loss aversion principle. In psychology, this principle explains why people fear loss more than they enjoy gain, often leading to decisions that prioritize “avoiding loss” over actual growth. Let’s dive into how this principle impacts beatmaking, the ways it can hold back your creativity, and how to overcome it.

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  • “The Bandwagon Effect” and Beatmakers: How to Stay True to Your Sound Amid Trends

    Hello! Today, let’s dive into the “bandwagon effect” as it relates to beatmaking and explore how you can stay true to your unique sound without getting swept up in trends. As a beatmaker, experimenting with new sounds and styles is important, but it’s easy to fall into the trap of chasing popular sounds just because “everyone else is doing it.”

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  • Marketing Tips for Beatmakers: Leveraging User Psychology to Boost Conversions

    As a beatmaker, understanding the “lazy” psychology of your users can be a game-changer in how you market and sell your beats. Users who come across your beats can be deterred by complex choices or extra steps, which means optimizing your site and sales funnel for simplicity and clarity is essential. Here’s how to do it effectively.

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  • Not Selling Beats? Why You Should Wait a Year Before Lowering Prices

    For music producers looking to make a career out of selling beats or who are just starting to sell them online, it can be frustrating when sales aren’t coming in. It’s tempting to drop your prices when your beats aren’t selling, but this isn’t always the best move. Instead, patience is crucial in this business, and sometimes sticking to your original prices for at least a year is the smartest strategy. Here, we’ll explore why holding steady on your beat prices can pay off in the long run.

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  • Why Beatmakers Should Focus on One Listener: The Power of Targeting a Single Audience

    As a beatmaker, it’s natural to want your music to reach as many people as possible. However, focusing on “one ideal listener” instead of trying to appeal to everyone can actually make your music resonate more deeply, helping you build a loyal fan base faster. Especially when starting out, targeting one specific person allows your beats to have a more powerful and authentic impact. In this article, we’ll explore why narrowing your audience down to a single listener is a strong strategy, its benefits, and how to effectively define that listener.

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  • How to Succeed as a Beatmaker: Find Your Unique Sound That No One Else is Doing

    In the music industry, standing out as a beatmaker is essential for success. With trends constantly shifting, one key to making your mark is doing something “no one else is doing.” This may sound intimidating, but bringing your unique perspective and approach to your beats can set you apart and capture the attention of listeners.

    In this article, we’ll explore how beatmakers can infuse their sound with originality and claim a unique position in the industry.

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