Tag: target audience

Introduction

If you are new to beatmaking, you may be unsure where to start. This article will explain the key points that beginners should focus on when they first start making beats.

Decide on the musical direction and theme

First, it’s important to decide what genre of music you want to create and what theme you want to pursue in your work. This will help define the direction of your music production and make the process smoother.

Mindset to keep in mind when first publishing your beats

When publishing your beats, it’s important to keep the following points in mind:

Don’t worry about perfection

As a beginner, it’s crucial not to get too caught up in achieving perfection. In the beginning, it will be difficult to create works that match your ideal vision due to technical inexperience. However, if you become too concerned with perfection, you may never finish your work, which defeats the purpose. First, aim to complete your work in your own way.

Don’t worry about sound quality

While using high-quality sound sources is important, beginners don’t need to obsess over sound quality. You don’t need the latest equipment or software. What matters is creating music with the equipment and software you have available. As your skills improve, the sound quality will gradually improve as well.

Don’t worry about structure

The structure of a beat is an important element in captivating listeners, but beginners don’t need to be overly concerned with it. First, try creating works with your own structure. As you create more music, you will gradually understand the importance of structure.

Don’t worry too much about the quality of individual tracks

The quality of the individual tracks that make up a beat greatly affects the overall quality of the work. However, beginners don’t need to be overly concerned with the quality of each track. First, focus on creating tracks in your own way. As your skills improve, the quality of the tracks will gradually improve as well.

Don’t worry about view counts

As a beginner, you don’t need to be overly concerned with view counts. First, focus on creating your own works. As the quality of your work improves, the view counts will gradually increase. If you become too concerned with view counts, you may neglect the actual creation of your music, which defeats the purpose.

Don’t worry about SEO

SEO is an important factor in getting your work out to many people, but beginners don’t need to be overly concerned with it. First, focus on creating your own works. You can think about SEO once your work is mostly complete. If you become too concerned with SEO, you may neglect the actual creation of your music, which defeats the purpose.

As a beginner, instead of seeking perfection, focus on creating your own works first.

Two things to do after making a beat

After making a beat, do the following two things:

Listen to it “twice” after making it, using a different device or speakers.

After finishing a beat, it’s natural to check it with your own ears, but that alone is not enough. To objectively evaluate your work, make sure to listen to it at least twice.

Listen to it on a different device

By listening to your work on different equipment than the speakers or headphones you used for production, you may find that the impression of the work changes. By checking your work in the environments where listeners typically listen to music, such as smartphones or car audio systems, you can assess the completeness of your work.

Listen to it after some time has passed

Immediately after production, you may have a strong attachment to your work, making it difficult to evaluate objectively. By stepping away from the work and listening to it again after some time has passed, you may discover new insights or ideas.

Seek feedback

There may be areas for improvement that are difficult to notice on your own. By having trusted friends or mentors listen to your work and provide feedback, you can improve the quality of your work.

Start working on the next beat

After finishing a beat, start working on the next one.

To improve your skills

Your beatmaking skills will improve with each piece you create. In your next work, aim for even greater heights by utilizing the experience gained from your previous work.

To maintain motivation

To continue beatmaking, it’s important to maintain motivation. By starting the next work, you create a new goal and can maintain motivation.

To expand your ideas

In beatmaking, ideas are important. In your next work, try a different approach than before. By incorporating new ideas, you can expand your possibilities.

Objectively evaluating your work and applying it to your next creation is essential for improving your beatmaking skills. With each piece you create, you should be able to feel your own growth.

It’s important to objectively evaluate your own work and apply it to your next creation.

7 points to keep in mind as you become more experienced

As you become more familiar with beatmaking, keep the following 7 points in mind:

Specifically envision what kind of users will listen

When making beats, it’s important to specifically envision what kind of users will listen. Consider age group, gender, preferred genres, lifestyle, etc., and clarify the target listener profile. This allows you to create beats that suit the listeners’ preferences. For example, if targeting teenage girls, incorporating trendy pop and catchy beats may be effective. On the other hand, if targeting men in their 30s, more mature sounds like hip-hop or R&B might be preferred.

Be aware of listeners’ questions/problems and how to solve them

Aim to solve listeners’ questions or problems through your beats. For example, providing beats that match listeners’ needs, such as wanting to relax, feel energized, or increase concentration, will make your beats more beloved by many. To solve listeners’ questions or problems, you need to adjust elements like the beat’s tempo, tone, and atmosphere. You can cater to listeners’ needs by adjusting beat elements, such as using a slow tempo and acoustic tones to enhance relaxation, or uptempo and energetic beats to boost energy.

Create the beat structure

Considering the structure of the beat is important to avoid boring the listener. Create a structure with each part of the beat in mind, such as intro, verse, chorus, bridge, and outro. Also, adding variation to the beat’s development can draw in the listener. It’s important to create a structure while considering the flow of the beat, such as building excitement in the hook, changing the rhythm in the break, and leaving an afterglow in the ending.

Come up with an interesting title

The title of the beat is an important element to attract listeners’ interest. Consider titles that not only express the beat’s atmosphere but also appeal to listeners’ emotions. For example, the title “Midnight Groove” evokes a moody late-night atmosphere. The title “Sunrise Melody” gives a positive and bright image, like the rising morning sun. By giving titles that stimulate listeners’ emotions, you can increase interest in the beat.

Be mindful of the beat’s catchiness

The catchiness of the beat is an important factor for staying in listeners’ memory. You can increase the catchiness of the beat by incorporating memorable melodies, rhythm patterns, hooks, etc. Simplicity is also important. Overly complex beats are harder to remember. Repeat simple and impressive phrases to increase the beat’s catchiness.

Consider monetization

Consider monetizing your beatmaking, not just as a hobby. There are various ways to monetize, such as selling beats, providing licenses, and producing. When considering monetization, be careful with copyright management. Manage sound sources appropriately by obtaining permission to use sampling materials, using copyright-free sound sources, or creating original sound sources.

Register your site with Google Analytics and Google Search Console

When creating a website to publish your beats, register it with Google Analytics and Google Search Console. Using these tools, you can analyze site views, traffic sources, search keywords, etc. Based on the analysis results, find areas for improvement on the site, implement SEO measures, and deliver your beats to more listeners. Also, understanding listener attributes and preferences can lead to creating beats that match your target audience.

By keeping these 7 points in mind when making beats, you can create beats that are loved by listeners. Standing in the listeners’ perspective and improving the quality of your beats will lead to your growth as a beatmaker.

By being mindful of these points, you can deliver your work to more listeners.

Summary

The first thing beginners should focus on in beatmaking is not seeking perfection. First, concentrate on creating works and gradually hone your skills. As you become more experienced, it’s important to create works with listeners in mind.

If you’re interested in beatmaking, definitely give it a try. It may feel difficult at first, but by steadily creating works, your skills will surely improve. The important thing is to start casually.