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Sitemap
Written by
in Glossary
A sitemap is a file or a page that provides a structured list of all the important pages on a website. It helps search engines like Google, Bing, and others identify, crawl, and index the content of the website more efficiently. Sitemaps can also improve a website’s search engine optimization (SEO) by ensuring that all relevant pages are discovered and ranked appropriately.
There are two main types of sitemaps:
1. XML Sitemap
- Purpose: Primarily created for search engines.
- Content: Lists URLs of a website, often including additional metadata (e.g., last modified date, change frequency, and priority).
- Usage: Helps search engines understand the site structure and locate content that might otherwise be missed during crawling. Example of an XML sitemap URL:
https://example.com/sitemap.xml
2. HTML Sitemap
- Purpose: Created for users.
- Content: Provides a human-readable list of important website pages.
- Usage: Designed to help visitors navigate the website, especially if the site is large or has a complex structure.
Benefits of a Sitemap
- Better Crawling: Ensures that search engines can find and index all relevant pages, even if they are deeply nested in the website’s structure.
- Improved SEO: Helps search engines prioritize and understand the importance of certain pages.
- Error Identification: Can help identify issues with broken links or pages that aren’t being indexed.
How to Create and Submit a Sitemap
- Create an XML Sitemap: You can generate a sitemap manually or use tools like Yoast SEO (for WordPress), Screaming Frog, or Google XML Sitemaps to automatically create one.
- Submit to Search Engines: Once the sitemap is ready, submit it to search engines via tools like Google Search Console or Bing Webmaster Tools.
Key Elements in an XML Sitemap
- URL: The specific link to the page.
- Last Modified Date (
<lastmod>
): The date when the page was last updated. - Change Frequency (
<changefreq>
): How often the page is likely to change (e.g., daily, weekly, monthly). - Priority (
<priority>
): A value (0.0 to 1.0) indicating the importance of a URL relative to other URLs on the site.
Example of a Simple XML Sitemap
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://www.example.com/</loc>
<lastmod>2023-11-10</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>https://www.example.com/about</loc>
<lastmod>2023-11-09</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
In summary, a sitemap is a valuable tool for improving website visibility and ensuring that both users and search engines can navigate and access the important content of your website.