Your cart is currently empty!
Blog
As a Beatmaker, Focus on Listeners Who Value Your Sound: Don’t Try to Appeal to Everyone
As a beatmaker, it’s easy to get caught up in the desire to have your beats loved by everyone, or to make music that appeals to as broad an audience as possible. But the reality is that not everyone will connect with your sound, and that’s okay. Instead of trying to make everyone understand your…
The Art of Decluttering as a Beatmaker: Letting Go of What You Don’t Need to Focus on What Matters
As a beatmaker, we often encounter a constant stream of new plugins, apps, and gear. With every new release, sale, or glowing review, it’s easy to think, “This will help me make better music,” or “I need this tool to stay competitive.” However, before you know it, you may find yourself buried in unused gear,…
Why a Good Track Makes Rap and Vocals Catchier
When it comes to what makes a song great, everyone has different criteria. Some people may focus on lyrics or vocal skills, while others might be drawn in by the artist’s look or charisma. However, as a track maker, I have a unique perspective, and for me, it’s the quality of the track that often…
Sunk Cost Effect and the Beatmaker’s Choice: Letting Go of Past Investments to Embrace a Creative Future
In the world of music production, new software, plugins, and equipment are constantly emerging. As a beatmaker, you’re often faced with the question of whether to invest in the latest tools or stick with what you already know. Here, the concept of the “Sunk Cost Effect” comes into play. This psychological phenomenon refers to the…
The Loss Aversion Principle in Beatmaking: How Fear of “Loss” Can Lead to Poor Decisions in Creativity
As a beatmaker, have you ever found yourself holding back from trying something new or overthinking a decision because you didn’t want to “lose” what you already have? This could be due to a psychological phenomenon called the loss aversion principle. In psychology, this principle explains why people fear loss more than they enjoy gain,…
“The Bandwagon Effect” and Beatmakers: How to Stay True to Your Sound Amid Trends
Hello! Today, let’s dive into the “bandwagon effect” as it relates to beatmaking and explore how you can stay true to your unique sound without getting swept up in trends. As a beatmaker, experimenting with new sounds and styles is important, but it’s easy to fall into the trap of chasing popular sounds just because…
Marketing Tips for Beatmakers: Leveraging User Psychology to Boost Conversions
As a beatmaker, understanding the “lazy” psychology of your users can be a game-changer in how you market and sell your beats. Users who come across your beats can be deterred by complex choices or extra steps, which means optimizing your site and sales funnel for simplicity and clarity is essential. Here’s how to do…
Not Selling Beats? Why You Should Wait a Year Before Lowering Prices
For music producers looking to make a career out of selling beats or who are just starting to sell them online, it can be frustrating when sales aren’t coming in. It’s tempting to drop your prices when your beats aren’t selling, but this isn’t always the best move. Instead, patience is crucial in this business,…
Why Beatmakers Should Focus on One Listener: The Power of Targeting a Single Audience
As a beatmaker, it’s natural to want your music to reach as many people as possible. However, focusing on “one ideal listener” instead of trying to appeal to everyone can actually make your music resonate more deeply, helping you build a loyal fan base faster. Especially when starting out, targeting one specific person allows your…
How to Succeed as a Beatmaker: Find Your Unique Sound That No One Else is Doing
In the music industry, standing out as a beatmaker is essential for success. With trends constantly shifting, one key to making your mark is doing something “no one else is doing.” This may sound intimidating, but bringing your unique perspective and approach to your beats can set you apart and capture the attention of listeners.…