The number of beats leased monthly by popular beatmakers varies based on reputation, marketing, pricing, and audience reach:
- Top-Tier Beatmakers: Established producers with a large following lease 50 to several hundred beats monthly. Some focus on high-priced exclusive contracts instead.
- Mid-Level Beatmakers: Producers with moderate followings and strong engagement lease 20 to 100 beats per month, depending on their marketing and consistency.
- New or Niche Beatmakers: Beginners or those in niche genres lease 5 to 20 beats monthly, with potential for growth through consistent output and marketing.
Key factors influencing leasing numbers include:
- Pricing: Affordable beats ($30–$50) lead to higher volume; premium pricing yields fewer leases but higher earnings.
- Platform Presence: Top producers on platforms like BeatStars can lease hundreds of beats monthly and earn six figures annually.
- Exclusive vs. Non-Exclusive: Non-exclusive leases inflate lease numbers since beats are sold multiple times.
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