New access analysis method in the cookieless era

The era of cookies is coming to an end. With growing awareness of privacy concerns, the use of cookies is increasingly being restricted. Cookie banners are bothersome for users and pose challenges for website operators. As we transition to a cookie-less era, new tracking methods using IP addresses and browser information are being explored. However, protecting privacy remains a critical issue.

In this context, Matomo Analytics is gaining attention as a privacy-focused web analytics tool. It uses a system called “visitor config_id,” allowing for anonymous data analysis without collecting personal information. It complies with GDPR and is well-suited for the cookie-less era. This shift presents an opportunity to conduct effective web analytics while respecting user privacy.