Leveraging Sub-Brands for Beatmakers

Sub-brands help artists explore diverse styles and reach new audiences.

Key Steps:

1. Define Purpose: Set clear goals (e.g., new genres or target groups).
2. Distinct Identity: Use unique names, logos, and visuals for each sub-brand.
3. Targeted Marketing: Tailor promotions, manage separate social media, and use cross-promotion strategically.
4. Themed Releases: Focus on project-based content with exclusive offerings.

Conclusion
Sub-brands expand creative potential and audience reach. Success lies in maintaining clear brand identities and strategic execution.