Sub-brands help artists explore diverse styles and reach new audiences.
Key Steps:
- Define Purpose: Set clear goals (e.g., new genres or target groups).
- Distinct Identity: Use unique names, logos, and visuals for each sub-brand.
- Targeted Marketing: Tailor promotions, manage separate social media, and use cross-promotion strategically.
- Themed Releases: Focus on project-based content with exclusive offerings.
Conclusion
Sub-brands expand creative potential and audience reach. Success lies in maintaining clear brand identities and strategic execution.
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