As a beatmaker selling original beats, be mindful of the sunk cost fallacy—the tendency to stick with past investments despite diminishing returns. Here’s how it often manifests in beat sales:
- Underperforming Beats: You may hesitate to lower prices or remove beats that don’t sell well due to the effort spent creating them. Instead, adapt your lineup and pricing to market demand.
- Outdated Genres: Sticking to genres you’ve mastered, even when they’re no longer popular, can limit your success. Stay updated with current trends to remain competitive.
- Obscure Samples: Attachment to rare samples you’ve collected can misalign with listener preferences. Prioritize market tastes over personal attachment.
Avoid letting past costs dictate your decisions. Stay flexible and focus on market demands to seize new opportunities and grow your business.
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