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Tumblr
Written by
in Glossary
Tumblr is a microblogging and social networking platform that allows users to post multimedia content such as text, photos, quotes, links, music, and videos to their personal blogs. It was founded in 2007 by David Karp and was originally known for its highly customizable and user-friendly interface. The platform is popular for its creative community, where users can express themselves freely and interact with others by “reblogging” (sharing) content, liking posts, and following other blogs.
Key Features of Tumblr:
- Microblogging: Tumblr focuses on short–form content, making it easy to post quick updates or multimedia without the need for long posts.
- Customization: Users can personalize their blog’s appearance by modifying themes, fonts, colors, and even adding custom HTML code.
- Multimedia: Tumblr supports various types of media including text, images, GIFs, videos, and audio. This versatility makes it a hub for visual and creative expression.
- Reblogging System: Similar to retweeting on Twitter, users can “reblog” posts from other Tumblr accounts, which helps content spread virally across the platform.
- Community and Tags: Tumblr is known for its tight-knit communities, often centered around fandoms, art, social commentary, and niche interests. Hashtags and tagging systems help users discover content relevant to their interests.
- NSFW Content: Historically, Tumblr was known for allowing NSFW (Not Safe for Work) content, but after 2018, the platform implemented a policy that banned adult content, which led to significant changes in the user base.
Ownership:
Tumblr has gone through several ownership changes. It was acquired by Yahoo! in 2013, then by Verizon in 2017 when Yahoo! was purchased by Verizon. In 2019, Tumblr was sold to Automattic, the parent company of WordPress.
Popularity:
While Tumblr’s popularity has fluctuated, it remains a beloved platform for artists, writers, activists, and fans of various subcultures. It is especially known for its vibrant communities centered around fandoms (e.g., TV shows, movies, anime), as well as its emphasis on creative freedom.
Conclusion:
Tumblr is a unique social media platform that encourages creativity and self-expression, making it a favorite for artists, writers, and fans of various subcultures. It provides a space for people to curate and share multimedia content in a highly customizable environment.